However, after marrying Edoardo Fendi in 1925, her business model was altered dramatically. Adele Casagrande was an Italian creative who loved fashion and sold leather and fur accessories from a tiny workshop she opened in Rome in 1918. The rooftop has been taken over by other artists previously, such as Pokras Lampas, and the six artists of “The Ring of The Future”.Like other major European luxury fashion houses, Fendi started small. This is not the first time that Fendi has showcased its affinity with graffiti art. A pattern of bold, yellow Fendi elements (like its double F monogram) and funny little characters from Doodleland (his creative universe) enveloped all sides of the bag, resulting in a one-of-a-kind piece. The 25-year-old illustrator from London is also the first person to have taken his art to the outer of Fendi’s white canvas Peekaboo bag. Close-up shots of his techniques are paralleled with that of Caterina’s, a young tailor of the Fendi atelier, who is shown stitching on Mr Doodle’s jumpsuit.

As one who is seasoned with working on a variety of mediums, the finished piece is an electrifying mass of connected drawings in black and yellow tones.Īn Internet sensation boasting 2.4 million Instagram followers, Fendi manages to capture Mr Doodle’s quirky personality and hypnotic work process through a short film. For two full consecutive days, Mr Doodle put his pen to huge mirrored letters that spell out “Fendi”, “Roma” and Fendi’s signature double F logo.

Fendi mr doodle